Introduction
Hit the Road! How to Watch Blake Shelton & Keith Urban’s New Competition Premiere
It’s time to hit the road! Country superstars Blake Shelton and Keith Urban are teaming up for the brand-new CBS singing competition series, “The Road,” which premieres tonight, Sunday, October 19, at 9/8c on CBS.
The show, produced by Blake Shelton and Taylor Sheridan, offers a raw, behind-the-scenes look at the life of a touring musician. It follows 12 hopefuls as they open for Keith Urban at shows across the country. Guided by tour manager Gretchen Wilson, contestants perform a cover and an original song each night, with the audience voting on who continues the journey.
What’s at Stake?
The stakes are high. Contestants are competing for an epic prize package that includes:
A set on the iconic main stage at Stagecoach Country Music Festival 2026.
$250,000 cash.
A recording contract.
Contestants promise fans will see “the reality of it. The ugly, the dirty, the gritty, the crusty, and the dusty,” as they navigate rehearsals, song selection, and building set arrangements while performing for new fans nightly.
How to Watch Tonight’s Premiere
Fans have several options to tune in for the highly anticipated debut:
Traditional TV: Watch live on CBS at 9/8c.
Live Streaming: Watch the live broadcast through subscriptions to services like YouTube TV, DirecTV, and Fubo.
Paramount+ Premium: Subscribers can watch the show live as it airs on CBS.
Paramount+ Essential: Episodes will be available to stream the day after their cable premiere.
“The Road” marks Blake Shelton’s return to a music competition series after stepping away from The Voice, joining forces with global icon Keith Urban for a journey that celebrates raw talent, authentic storytelling, and the spirit of live performance.