Introduction
Toby Keith’s “What’s Up Cuz” isn’t your typical country ballad. Released in 2020, the song injects a bit of humor and marketing into a catchy tune. But there’s more to it than that. Let’s dive into the origins of this unique track.
Firstly, “What’s Up Cuz” plays on the informality of Southern greetings. “Cuz” is a shortened version of “cousin,” a term often used to create a sense of familiarity and camaraderie. It sets the tone for a lighthearted song, perfect for summertime cookouts and cruising down dusty roads.
However, the origin story takes an unexpected turn. The release of “What’s Up Cuz” coincided with a marketing campaign for a fictional DNA test kit. The tongue-in-cheek advertisement featured Toby Keith himself, asking viewers if they might be “cousins” – a play on his last name. The song, then, became the theme song for this humorous campaign.
Despite its comedic roots, “What’s Up Cuz” found its way onto Toby Keith’s self-titled album. This fusion of marketing and music created a unique moment in country music. Whether you take it seriously or with a wink, “What’s Up Cuz” is a fun, upbeat song that injects a dose of Southern charm into your day. So crank it up, grab a sweet tea, and get ready to say “howdy” to Toby Keith’s catchy tune.