Introduction
Released in 2019 as part of Toby Keith’s compilation album “Greatest Hits: The Showdog Years,” “That’s Country Bro” is a light-hearted ode to the stereotypical image of the “bro-country” subgenre.
The song, a collaboration with fellow country artist Bobby Pinson, emerged during a period where “bro-country,” characterized by its focus on partying, trucks, and women, dominated the country music charts. While some criticized the subgenre for its perceived lack of depth, “That’s Country Bro” embraces these themes with a humorous wink and a nod.
The song’s lyrics playfully list the typical attributes of a “country bro,” from wearing camouflage and driving a lifted truck to enjoying country music, beer, and barbecues. Keith’s signature baritone delivers the lyrics with a tongue-in-cheek charm, acknowledging the stereotypes while celebrating the carefree spirit associated with the lifestyle.
“That’s Country Bro” was not without its critics, with some viewing it as pandering to the bro-country trend. However, others appreciated its lighthearted nature and its ability to capture the essence of a particular segment of the country music audience.
Whether seen as a playful celebration or a tongue-in-cheek critique, “That’s Country Bro” remains a notable entry in Toby Keith’s discography, offering a snapshot of a specific moment in country music history.