Introduction
“Cost of Livin'” is a poignant country ballad by American singer-songwriter Ronnie Dunn, released on June 27, 2011, as the second single from his self-titled debut solo album . Co-written by Dunn and Phillip Coleman, the song delves into the struggles of an unemployed military veteran seeking work during challenging economic times.
The genesis of “Cost of Livin'” dates back to 2008, amidst a significant economic recession. Phillip Coleman had penned most of the song, originally titled “The Application,” portraying a man’s earnest plea for employment. Dunn was captivated by the narrative but felt the chorus needed a stronger hook. He reworked it to include the line, “three dollars and change at the pump, cost of livin’s high and goin’ up,” reflecting the escalating fuel prices and financial hardships faced by many .
Initially, there was hesitation about releasing the song. Some record executives believed that by the time of its release, the economy would have improved, rendering the song less relevant. Additionally, concerns were raised about Dunn’s personal success potentially distancing him from the song’s working-class themes. Dunn, however, was resolute, drawing from his humble beginnings and emphasizing the song’s universal message .
The song’s narrative is delivered from the perspective of a job applicant detailing his qualifications and hardships to a prospective employer. Lyrics such as “I got a strong back, steel toes, I rarely call in sick” underscore the character’s dedication and desperation. The chorus poignantly highlights the rising cost of living, a sentiment that resonated with many listeners during the post-recession period .
Critics lauded “Cost of Livin'” for its raw emotion and relatability. Billy Dukes of Taste of Country awarded it four-and-a-half stars out of five, praising its “bare-bones production” and Dunn’s compelling delivery . Kevin John Coyne of Country Universe gave the song an A grade, describing it as “a masterpiece that is as timely as it is well written and performed” .
The accompanying music video further amplified the song’s impact. Directed by Thien Phan, it features interviews with former employees of the Goodyear tire plant in Union City, Tennessee, which had recently closed, leaving over 1,900 workers unemployed. These real-life accounts mirrored the song’s themes, adding authenticity and depth to its message .
“Cost of Livin'” earned Dunn two Grammy Award nominations in 2013: Best Country Song and Best Country Solo Performance . Its heartfelt portrayal of economic hardship and the human spirit’s resilience continues to resonate, solidifying its place as a significant work in Dunn’s solo career.