Introduction

The Guitar-Shaped Roses: Elvis Presley and Ann-Margret’s Unspoken Bond
On August 16, 1977, Ann-Margret was preparing for her opening night at the Las Vegas Hilton. For the first time in fourteen years, the flowers didn’t arrive. Shortly after, the world learned why: Elvis Presley had passed away at Graceland at forty-two.
Their story began in July 1963 on the set of Viva Las Vegas. Elvis was twenty-eight, starring in a succession of forgettable movies, while Ann-Margret was twenty-two, a Swedish-born rising star freshly famous from Bye-Bye Birdie. On set, their connection was instant—not just romantic, but rhythmic. As Ann-Margret wrote in her memoir, they experienced music in the exact same physical way. Watching the film, two young people move identically without even looking at one another.
Their electric screen chemistry unsettled MGM and Elvis’s manager, Colonel Tom Parker. Fearing she was overshadowing their headliner, the studio cut her screen time and shelved their duet for decades. Meanwhile, eighteen-year-old Priscilla Beaulieu was living at Graceland, reading about the affair in newspapers thousands of miles away.
The romance lasted about a year before tabloid rumors triggered a swift end. When a headline falsely claimed they were marrying, Elvis was forced to fulfill his prior commitment to Priscilla. In May 1967, Elvis married Priscilla; just five days later, Ann-Margret married Roger Smith. Her marriage would endure for fifty years until Roger’s death, while Elvis’s lasted only six.

Yet, Elvis never truly let go. From that moment until his death, every time Ann-Margret opened a show—whether in Las Vegas or on tour—a floral arrangement of red roses in the shape of a guitar arrived backstage.
This was not a secret affair. Ann-Margret’s husband knew, as did Elvis’s inner circle. Through a chaotic decade defined by divorce, declining health, grueling tour schedules, and pill dependency, Elvis often forgot birthdays and canceled shows. Yet, he never once missed her opening night. It was an unyielding instruction kept by a man whose personal life was otherwise unraveling.
On August 16, 1977, the missing flowers signaled the end of an era. Ann-Margret performed both scheduled shows that night with a heavy heart before flying to Memphis for the funeral. There, she warmly embraced Priscilla Presley, who later recalled feeling a genuine bond with her. Colonel Tom Parker even asked Ann-Margret to host NBC’s television tribute to Elvis, recognizing the unique place she held in his life.
It was never just a brief Hollywood fling. It was fourteen years of silent devotion—expressed through red roses—ending on the one single night they failed to arrive.