Introduction
BREAKING — Turning Point USA Announces “The All-American Halftime Show” and Leadership Update
Turning Point USA, the conservative nonprofit organization founded by the late Charlie Kirk, has confirmed its alternative broadcast to the Super Bowl halftime show — The All-American Halftime Show. The event took place alongside the official NFL halftime performance on February 8, 2026, featuring performances from artists such as Kid Rock, Brantley Gilbert, Lee Brice, and Gabby Barrett in a program celebrating faith, family and freedom.
New Leadership: Erika Kirk Takes the Helm
Following the tragic assassination of Charlie Kirk in 2025, Erika Kirk — his widow — has been appointed CEO and chair of the board of Turning Point USA. The organization’s leadership transition was reported widely after the board unanimously selected her to carry forward the mission her husband championed.
Erika Kirk has remained a public voice for the group, speaking about continuing Charlie Kirk’s legacy. Although she did not appear onstage during the All-American Halftime Show itself, she later praised the event on social media, describing it as something her late husband “would’ve absolutely loved.”
Nationwide Discussion and Reaction
The All-American Halftime Show drew considerable attention — not only for its content but also for the wider cultural conversation it sparked:
The alternative broadcast was streamed online and drew millions of viewers, though far fewer than the official Super Bowl halftime performance, which reportedly attracted over 135 million viewers.
The show also faced criticism and controversy — including discussions about production quality and lip-syncing, with performer Kid Rock addressing related claims publicly.
Inside and outside conservative media, reactions ranged from praise for its patriotic message to debates about its cultural impact — with commentators like Candace Owens publicly disputing some of TPUSA’s assertions about its success and messaging.
What’s Next
Turning Point USA has indicated it plans to build on this event, with spokespeople describing the All-American Halftime Show as a starting point for future alternative broadcasts tied to major cultural moments.