Introduction
Introduction to “Today, Tomorrow and Forever”
In 1964, Elvis Presley starred in the MGM musical film “Viva Las Vegas,” a romantic comedy set in the backdrop of the vibrant city. The film’s soundtrack, featuring a collection of upbeat and romantic songs, quickly became a hit, and one particular track, “Today, Tomorrow and Forever,” has endured as a timeless classic.
The song, written by Bernie Baum, Florence Kaye, and Bill Giant, is a ballad of love and devotion. Its sweeping melody and heartfelt lyrics capture the essence of enduring love, promising to cherish each other “today, tomorrow, and forever.” Presley’s smooth vocals, filled with emotion and sincerity, perfectly convey the song’s message of eternal love.
The “Today, Tomorrow and Forever” duet with Ann-Margret, who also starred in “Viva Las Vegas,” is another highlight. Their voices blend seamlessly, creating a captivating harmony that further enhances the song’s emotional impact. The duet version became a popular hit, reaching number 5 on the Canadian Top 40 chart.
“Today, Tomorrow and Forever” has become a staple in Elvis Presley’s discography, representing one of his most beloved ballads. Its enduring popularity is a testament to the song’s timeless message of love and devotion, which continues to resonate with audiences today.